Is it time to show your Google My Business listing some love? Google's Important new changes for 2017.

February 7, 2017

 

Google has made some changes to the Google My Business platform recently. If you don't have the app installed on your phone or tablet I really do recommend that you install it as soon as you can so that you can really see the impact Google Local Search is having on your business.

 

 

Link to Android App

https://play.google.com/store/apps/details?id=com.google.android.apps.vega

 

 

Link to Apple App

https://itunes.apple.com/gb/app/google-my-business/id853371601?mt=8

Alternatively log in to your Google Business page via a browser on your laptop or desktop at https://business.google.com/manage

 

Viewing Google My Business Insights can give you a great indication of certain areas for you to address for your business. Are people seeing your photographs and stopping and moving onto the next one? Do your photographs make the customer want to pick up the phone or click through to your website? 

 

Just to clarify being able to find your website specifically searching the name of your business via a google search does not mean that you are on Google My Business.

This has been something that comes up time and again when I have heard people asked if they are on Google My Business.

 

How customers search for your business

 

Where customers view your business on Google:

 

Google Search 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google Local Search

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google Maps

 

 

 

 

 

 

 

 

 

What they do next ?

Do they visit your website?

Do they call you? 

Do they click for driving directions?

 

What impact are your photographs are having compared to similar businesses ?

You can also see how many photographs you have on your listing compared to other similar businesses in the area.

 

Some of the key changes are :

  1. For all new users the cover photo will be the preferred primary photo.

  2. You can now tag your photographs and upload them in the overview section with no requirement to put them into the separate sections unless of course you want to.

  3. Customers that have posted photographs to your listing will also now be shown to the person who manages your listing. 

  4. Google now tries to offer a layout suitable to the type of business selected. 

  5. Photographs are in order of date by most recent first.

     

Standard Businesses

  • Overview

  • From the Owner

  • From the customer

  • Interior

  • Exterior

  • At work

  • Identity

  • Team

Restaurants:

 

  • Overview

  • From Owner

  • From Customer

  • Interior

  • Exterior

  • Food and Drink

  • Menu

  • Team photos

  • Identity

Shops:

 

  • In addition to the Standard Business they also have a product section

Is your business on Google My Business?

Do you find it all too confusing?

Do you need help creating, and verifying your business? 

Do I need a website to benefit from a Google My Business listing?

 

I am a Google Trusted Photographer and  I offer a free 1 hour consultation either over the phone or in person at my studio. 

 

My consultation not only looks at Google My Business and how to optimise it but how your business appears visually to all your customers from all avenues from social media to your website.

 

Do you need a new headshot for your Facebook, Website or Google My Business Page ? Book in for at the studio at the same time as your free 1 hour consultation and receive a 33% discount and get a professional headshot taken with 3 photographs for just £30 instead of £45.

 

CALL ME ON 01452 668049 Or Email me at chrisattwoodthomasphotography@gmail.com to book in your consultation and make your business stand out.

 

 

Or Visit http://www.chrisattwoodthomasphotography.co.uk/google-virtual-tours for more information.